Social Media Marketing: Pinterest for Business
Pinterest for business: learn how to use social media marketing to drive sales and traffic with Pinterest.
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On Pinterest, the social platform built on beautiful, shareable imagery, opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.

For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.

Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic, and resulting visits had the third highest average order value.

Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3 and a half months.

The reasons for using Pinterest for your business are impossible to ignore. In this video, we’ll show you seven concrete methods, that you can use to drive sales and traffic with Pinterest.

Video Highlights:

0:48 Use Rich Pins
1:44 Pin Smarter
4:04 Sell the Lifestyle
4:48 Piggyback on Popular Content
5:48 Run Pinterest Contests
6:43 Leverage the Power of Influencers
7:11 Engage Your Community

Linked Materials:

Pinterest for Business Research – Shopify Social Commerce Infographic: http://www.shopify.com/blog/12731545-which-social-media-platforms-drive-the-most-sales-infographic
Pinterest for Business Research – Pinterest ROI Study by Piqora: http://blog.piqora.com/pinterest-roi-study/
Pinterest Rich Pins: https://business.pinterest.com/en/rich-pins
Pinterest Business Account: https://business.pinterest.com/en
Example – Sycamore Street Press: http://www.sycamorestreetpress.com/
Example – Moorea Seal: http://www.mooreaseal.com/
Pin Smarter – Beautify Your Content: 8 Image Features that Shine on Pinterest: http://curalate.tumblr.com/post/75811710390/beautify-your-content-8-image-features-that-shine
Pin Smarter – How to Get More Pins and Repins on Pinterest: http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html#
Pin Smarter – Timing is Everything: http://blog.sumall.com/journal/timing-everything-post-smarter-meow.html
Pin Smarter – Pinterest Reveals the Most Popular Categories on Each Day of the Week: http://www.searchenginejournal.com/pinterest-reveals-popular-categories-day-week/105903/
Pin Smarter – Why Every Ecommerce Business Needs a Blog: http://www.shopify.com/blog/13329281-why-every-ecommerce-business-needs-a-blog-and-9-ideas-to-get-you-started
Pin Smarter – Creating Content Pinterest Users Will Love: http://www.theblogmaven.com/pinterest-tips-for-bloggers/
Example – Charm and Gumption: https://www.pinterest.com/hollymariecasto/
Example – Nordstrom: https://www.pinterest.com/nordstrom/
Pinterest Business Research – 92% of All Pins Are Made by Women: http://www.forbes.com/sites/jeffbercovici/2014/05/07/its-getting-even-rarer-to-find-dudes-on-pinterest/
Pinterest for Business Research – Male Pinterest Users Pin Content about Photography, Art, Design & Home Decor: http://phys.org/news/2014-02-male-pinterest-users-art-cars.html#jCp
Pinterest for Business Case Study – How Pinterest Boosted Jetsetter’s Traffic by 150%: http://mashable.com/2012/05/23/jetsetter-pinterest/
Pinterest Contest Guidelines: https://business.pinterest.com/en/brand-guidelines
Pinterest App – Gleam.io: https://gleam.io/
Pinterest App – Wishpond: http://corp.wishpond.com/
Pinterest App – Woobox: https://woobox.com/
Example – Shopify Merchant Community Group Board: https://www.pinterest.com/shopify/shopify-merchant-community-board/
Example – The Whitepepper: https://www.pinterest.com/whitepepper/

There you have it 7 methods that you can put into practice with your ecommerce business. Be sure to keep us posted on your progress and if we missed any tips or techniques that you’re using to reach your customers on Pinterest, please share them with us in the comment section.

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